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Citing Cash-Flow Problems, Aptera Shuts Down

From the beginning, Aptera got a surprising amount of press. Most of this was likely due to the car's looks; sperm-shaped spacemobiles embody the generic 1950s idea of the Future, and the 2e was definitely a head-turner. But cars that look like this have shoved their way onto the world stage before, and few of them got as much attention. Wired , The New York Times and several other high-profile outlets all published multiple positive stories on both the company and its plans, even though the brand always seemed to specialize in hype, not product. Counter that with the exposure of other tiny, full-production concerns such as Shelby Super Cars and the defunct Mosler, most of which are lucky if they get one or two major-media mentions every five years. The products are different, but the cultural relevance of the finished item is the same. Predictably, there are warning signs for this kind of thing. Protracted and constantly extended vehicle development times are one; an overwhelming PR blitz before Job One is another. Reliability issues and poor press -- standard-issue for larger carmakers -- can do a disproportionate amount of damage to a nascent company. Even established, heavily backed startups such as Fisker  and Tesla have suffered these missteps. Aptera's pie-in-the-sky, horribly impractical vehicle designs just seemed to emphasize things.  We live in complicated times, and the car industry is a complex, difficult business. No matter what Silicon Valley's startup culture would have you believe, it takes more than just a garage and a dream to get a new manufacturer off the ground. And while I hate cheap closing lines, in this case, the connection is too obvious to pass up: One, that car looks like a piece of crap. It was destine to fail from the very beginning because its the 21st century and you're doing concept from 1970.

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Citing Cash-Flow Problems, Aptera Shuts Down

citing an inability to raise enough venture capital to stay afloat after a conditional $150 million loan offer from the Energy Department. You can read more here. Aptera's failure comes at an odd time for the electric-car business.



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