Advance America's Great Repeatable Payday Model
The power of a repeatable business model lies in the way it turns the sources of differentiation into routines, behaviors, and activity systems that everyone in the organization can understand and follow so that when a company sets out on a particular path, it knows how to maintain the differentiation that led to its initial success.
Based upon The Conference Board’s latest U.S. consumer confidence levels, the U.S. economy is at its worst since March 2009 -- the height of the recession -- and NPR’s Giles Snyder recently provided some insight into U.S. consumer behavioral patterns. An interview with Dan Ariely, a behavioral economist at Duke University, included the following exchange:
Snyder: The numerous hits to the economy have caused consumers to basically shut down. It’s something psychologists call "learned helplessness."
Ariely: If you take an animal and you give the animal shocks – punishment – in unexpected intervals, the animal gets very depressed and after awhile just lays around in the cage. Even if you put it in a new cage, it doesn’t explore, it doesn’t look for ways to escape.
Snyder: In Ariely’s scenario, the American consumer is the animal. We’ve been shocked repeatedly and unexpectedly – by the mortgage crisis, by the bank bailout, by losing a job. So, our confidence is shot. We’ve stopped exploring. We’ve even stopped to escape.
And so as U.S. consumer behaviorism has evolved into what Ariely describes as “learned helplessness,” the U.S. consumer lending model has also evolved with more strategically enhanced “necessity-based” products aimed to assist consumers with differentiation and simplicity. One of these more innovative and strategically differentiated alternative consumer lending options is Advance America, Cash Advance Centers Inc. ( AEA ).
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Here is a snapshot of Advance America's historical count by state (excludes limited licensees in the UK): Because of Advance America's longstanding experience in the regulated payday loan industry, the company has become much more experienced in its
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