Retailers look to spark holiday sales
With the heart of the Christmas shopping season fast approaching, retailers are pulling out all the stops in an effort to get shoppers through their doors.
Retailers hope more layaway options, increased hours for Black Friday and more conveniences, such as personal shopping and gift registries, will draw in cash-conscious consumers.
Retail experts are advising consumers to shop early this year to get the best prices on the best selections. Retailers will be reluctant to restock their shelves, they say, with the economy only showing weak signs of recovery.
Early hours. Stroll the aisles at some stores almost any hour of the day or night. The downside? You can no longer show up giftless, arguing the stores were closed.Layaway is back. Stores responded when shoppers said they missed it. A good way to avoid credit cards, but you have to make your selections early.
Personal shoppers. The ultimate in convenience. Let someone else do your shopping (while you stay at work).
Layaway is an old concept with a new clientele – and more stores are expanding their services to include it as they prepare for an “average” shopping season.
In recent years, some of the most recognizable retailers, such as Kmart, Sears and Best Buy, have revived layaway.
This year, the world’s largest retailer, Wal-Mart, hopped onboard. And Toys R Us, which launched a layaway program in 2009 limited only to big-ticket items, is letting shoppers put almost any toy on layaway at its stores this year.
Layaway allows customers to pay for large purchases in installments before Christmas, without having to worry about paying interest on credit cards after the holiday. That is important because the strained economy has made getting credit harder for many families.
The practice also can help shoppers stick to a budget, retail experts said, by having stores set aside only the amount of merchandise they can get paid off before the holiday.
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